![]() Google Trends provides the field of big data with new opportunities, as it has been shown to be valid and has been proven valuable, accurate, and beneficial for forecasting. Online search traffic data have been suggested to be a good analyzer of internet behavior, while Google Trends acts as a reliable tool in predicting changes in human behavior subject to careful selection of the searched-for terms, Google data can accurately measure the public’s interest. The most popular tool for analyzing behavior using Web-based data is Google Trends. As internet penetration is continuously increasing, the use of search traffic data, social media data, and data from other Web-based sources and tools can assist in facilitating a better understanding and analysis of Web-based behavior and behavioral changes. The analysis of online search queries has been of notable popularity in the field of big data analytics in academic research. Big data have shown great potential in forecasting and better decision making though handling these data with conventional ways is inadequate, they are being continuously integrated in research with novel approaches and methods. ![]() Big data are characterized by the 8 Vs : volume (exponentially increasing volumes), variety (wide range of datasets), velocity (high processing speed), veracity, value, variability, volatility, and validity.
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